You can display a Call To Action button to promote your company in this section. You need to create a page for Promotion first.

• Go to Appearance> Customize> Home Page Settings> Promotional Section
• Select a Page or Post. The Title, content and featured image of the selected page/post will be displayed as the title, description and background image of the section. If you haven’t created a page, you need to create a page first.
• Enter Background Color. The color will not appear if there is a background image.
• Enter Button labels and links. You must enter a link to display the button.
• Click Publish