To set up Site Identity,
- Go to Appearance> Customize> Default Settings > Site Identity
- Click Select logo by clicking Select Logo.
- Upload and select the desired image.
- Enter the Site Title and Tagline
- Check Display Header Text for the Site title and Tagline to appear on your homepage.
- Click Select Image under Site Icon
- Upload and select the desired image. (The Site Icon/ favicon is used as a browser and app icon for your site. The recommended Site Icon size is 512*512 pixels.)
- Click Publish.